Breadcrumb trails

Overview

The industry rose to the challenge of economic meltdown and another washout summer with well-judged marketing campaigns maintaining sales despite significantly reduced advertising spend. It also responded positively wherever possible to a stream of regulatory and government initiatives relating to advertising, ingredients, labelling, climate change and even which drinks could be sold in hospitals...

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85%

Percentage of consumers who would like GDA labels on even more packs

£8.4bn

The soft drinks industry proved its resilience, keeping sales value virtually flat – down just 1% to £8.4bn