Consumer behaviour

Don't forget

  • Half of consumers cutting back
  • Value matters more than price...but watch the discounters
  • Brand promotions effective vs own-label

Shopping behaviour

Over one in four shoppers won't be cutting back on groceries More about credit crunch consumers' spending

28%

Promotions

Promotions accounted for 61%
of branded soft drinks sales in 2008 More about how consumers are looking for value

61%

Brands vs own label

The price incentive to trade down to own label is often relatively small – shoppers will spend a few pence more for a brand they trust. More about brands vs own label